Module 3: Analytics & Metrics

📚 Learning Objectives

Traffic Metrics
Sessions, Page Views, Unique Visitors, Bounce Rate, Time on Page

Conversion Metrics
Conversion Rate, Cost Per Conversion, Landing Page Performance

Engagement Metrics
Click-Through Rate (CTR), Click Rate, Video Views, Time Spent

ROI Metrics
Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Lifetime Value (LTV)

Social Media Metrics
Reach, Impressions, Engagement Rate, Follower Growth, Share of Voice

Email Marketing Metrics
Open Rate, Click Rate, Unsubscribe Rate, List Growth Rate

Set up Google Analytics on your website

Create custom dashboards for key metrics

Define 5-10 KPIs for your business

Analyze competitor's marketing metrics

Create a monthly reporting template

Learn about heat mapping and user behavior

Complete advanced analytics project

KPI	Target	Current	Status	Notes
[Metric Name]	______	______	______	______
[Metric Name]	______	______	______	______
[Metric Name]	______	______	______	______
[Metric Name]	______	______	______	______
[Metric Name]	______	______	______	______

Campaign Name: _________________________________

Date Range: _________________________________

Budget & ROI

Total Spend: $________ | Revenue Generated: $________ | ROAS: ________x

Traffic Metrics

Sessions: ________ | Unique Visitors: ________ | Bounce Rate: ________%

Conversion Metrics

Conversions: ________ | Conversion Rate: ________% | Cost Per Conversion: $________

Key Insights & Recommendations

_________________________________________________________________

Install Google Analytics 4 (GA4)

Set up goal tracking for conversions

Create custom events for important actions

Set up UTM parameters for campaign tracking

Install heatmap tool (Hotjar or similar)

Set up goal funnels for conversion paths

Create custom reports and dashboards