Gen AI for Marketing

Module 2 - Complete Learning Guide & Worksheets

📚 Learning Objectives

🤖 Key AI Tools for Marketing

ChatGPT (OpenAI)
Best for: Content creation, copywriting, brainstorming
Cost: Free or $20/month Premium
Claude (Anthropic)
Best for: Research, analysis, detailed writing
Cost: Free or API pricing
Google Gemini
Best for: Multimodal tasks, integration with Google Workspace
Cost: Free tier available
DALL-E (OpenAI)
Best for: Marketing visuals, social media graphics
Cost: $15/month credits
Midjourney
Best for: High-quality artistic visuals
Cost: Starting at $10/month

✅ Module Completion Checklist

  • Understand how Generative AI models work
  • Sign up for at least 3 AI tools (ChatGPT, Midjourney/DALL-E, Claude)
  • Create 5 marketing copy variations using ChatGPT
  • Generate 3 images for social media using image AI
  • Create a prompt library for your business
  • Learn about AI ethics and responsible use
  • Complete hands-on project with AI-generated assets

    • 📝 AI Prompt Library Template

    Create reusable prompts for common marketing tasks:

    Content Creation Prompt:

    Write [type of content] about [topic] for [audience]:

    _________________________________________________________________

    Email Copy Prompt:

    Create email subject line and body copy for [product/service]:

    _________________________________________________________________

    Social Media Prompt:

    Generate 5 LinkedIn posts about [topic] for [audience]:

    _________________________________________________________________

    🎨 AI Image Generation Prompt Ideas

    1. Product showcase image with [specific style]
    2. Hero banner for [campaign/offer]
    3. Social media tile for [platform]
    4. Email header graphic for [type]
    5. Blog featured image for [topic]

    💡 Marketing Applications of Gen AI

    ⚖️ AI Ethics Checklist

  • Disclose when content is AI-generated
  • Verify AI-generated facts and sources
  • Don't use AI to deceive or manipulate
  • Respect copyright and intellectual property
  • Use AI responsibly to enhance, not replace human creativity
  • Monitor for bias in AI outputs

    • 📖 Recommended Resources