Digital Marketing Fundamentals

Module 1 - Complete Learning Guide & Worksheets

📚 Learning Objectives

🎯 Key Concepts

✅ Module Completion Checklist

  • Watch all 5 video lessons
  • Complete the target audience worksheet
  • Define 3 marketing objectives for your business
  • Identify 5 KPIs to track
  • Create a basic marketing strategy outline
  • Review competitor digital presence
  • Complete the quiz with 80%+ score

    • 📋 Target Audience Worksheet

    Complete this worksheet to identify your ideal customer:

    Who are they?

    Demographics: Age, Gender, Location, Income, Education

    _________________________________________________________________

    What are their pain points?

    _________________________________________________________________

    Where do they spend time online?

    _________________________________________________________________

    What messaging resonates with them?

    _________________________________________________________________

    🎯 Marketing Objectives Template

    1. Objective: __________________ Target: __________________ Timeline: __________________
    2. Objective: __________________ Target: __________________ Timeline: __________________
    3. Objective: __________________ Target: __________________ Timeline: __________________

    📊 Key Performance Indicators (KPIs)

    Top 5 metrics to track for your campaigns:

    1. __________________ (Target: __________________)
    2. __________________ (Target: __________________)
    3. __________________ (Target: __________________)
    4. __________________ (Target: __________________)
    5. __________________ (Target: __________________)

    📖 Recommended Resources

    💡 Action Items

  • Set up Google Analytics on your website
  • Create social media business profiles
  • Research top 5 competitors in your niche
  • Draft your unique value proposition
  • Plan your first digital campaign