Curated educational videos from top platforms - Learn at your own pace
💡 Ad-Free Learning: All resources link to free courses or platforms with minimal ads. Premium options available on YouTube and Coursera.
Understanding channels and strategies
Learn the fundamentals of digital marketing, including channels, strategies, and core concepts.
Search engine optimization and marketing
Master search engine optimization and paid search strategies to drive qualified traffic.
Community building and engagement
Learn strategies for building communities and engaging audiences across social platforms.
Building customer relationships
Develop effective email and content marketing strategies that drive customer engagement.
Building comprehensive campaigns
Learn how to integrate all channels into a cohesive, results-driven marketing strategy.
Understanding generative AI
Understand how large language models work and their applications in marketing.
Advanced prompt engineering
Master the top AI tools for content creation, copywriting, and marketing automation.
DALL-E, Midjourney, Adobe Firefly
Create stunning visuals with AI image generation for social media and marketing content.
Writing effective AI prompts
Learn advanced techniques to get better results from AI tools and maximize their potential.
Ethical marketing with AI
Understand ethical considerations and best practices when using AI in marketing.
Building integrated AI campaigns
Learn how to create complete marketing campaigns powered by generative AI tools.
Google Analytics 4 mastery
Set up and configure Google Analytics 4 for complete website tracking and analysis.
Understanding KPIs and metrics
Learn critical metrics that measure marketing success and drive business decisions.
Creating actionable reports
Build custom reports and dashboards that tell your marketing story with data.
Analyzing performance data
Learn techniques to analyze campaign data and identify optimization opportunities.
Data-driven experimentation
Master A/B testing methodologies to continuously improve your marketing performance.
Beyond basic analytics
Explore advanced analytics tools and techniques for deeper insights into customer behavior.
Step 1: Start with Coursera's Google Digital Marketing & E-commerce - Free trial gets you access to Module 1 content
Step 2: Supplement with YouTube tutorials for specific topics you want to deepen
Step 3: For AI (Module 2), try IBM's Generative AI specialization on Coursera
Step 4: For Analytics (Module 3), follow Google's official GA4 documentation + practice in your own account
💡 Pro Tip: All resources are completely free to audit. Certificates are optional pay upgrades.